Tell a visual story of Greenleaf’s commitment to fresh, raw ingredients and products. Ensure the site looks great on mobile. Increase traffic from organic search, reduce friction to checkout, increase newsletter sign-ups and improve mobile app downloads.

Started with user research and analytics data to best understand what people coming to the site were trying to accomplish and structured it accordingly. Created vibrant photography patterns to showcase Greenleaf’s fresh ingredients and product presentation. Reduced click path to checkout. Created relevant, helpful and keyword-focused content to improve SEO. Implemented smart app banner for quick, easy download of the rewards app on mobile. Used newsletter sign-up overlay experience to offer incentives for signing up.

art direction / ecommerce / html & css / photography

Increased online sales 64% YoY.
Increased average order value 33% YoY.
Increased website traffic by 1570% YoY.
Increased app downloads 126% YoY.
Increased organic search rankings 313% YoY.
Increased email revenue by 143% YoY.