I started my career in unconventional creative roles within tech startups, designing hundreds of wireframes and prototypes for Fortune 500 companies. My job was to get to know these brands inside and out and help them drive better engagement and conversion rates on digital channels. This experience led to a passion for digital design that I paired with my first love, brand and identity design.
I start by understanding a brand and its purpose – then the actual business and its customers. Using that information, I find ways to connect the two that delivers optimal value to both, whether it’s through digital product design or a bolder, more functional identity system.
I’ve worked with awesome brands and agencies like Greenleaf Juicing Co., Swift, Nike, River Pig, Great Western Real Estate, Revery, USTA, Janrain, Webtrends, Swrve, Salesforce, and more.
packaging and print design
a/b testing and website optimization
social media strategy
digital marketing technology